Chago García is a Brooklyn based Dominican-American graphic designer and art director experienced in visual identity, editorial, experiential, and marketing campaigns. With a strong background in education, has worked with global brands to craft engaging, on-brand storytelling across multiple platforms.
Mediabrands Content Studio Rebrand
At Mediabrands Content Studio (MBCS), the art of storytelling is redefined by blending innovative content with global insights. The 2022 rebrand designed and developed in collaboration with Convicts NYC, introduces a dynamic visual motif—a frame that not only holds but moves content, symbolizing the evolving media landscape.
Visual Identity | Design Systems
IPG Mediabrands Icons:
Journey of Leadership
Art Directed and designed the "Mediabrands Journeys to Leadership" project, a global Mediabrands initiative celebrating historical leaders whose courageous journeys inspire today's media figures. This project features engaging videos, a detailed coffee-table book, and awareness posters, along with a dedicated minisite. It extends across various regions, encouraging the nomination of influential leaders and reinforcing Mediabrands' commitment to ethical leadership in media.
Visual Identity | Editorial | Signage | Web | Art Direction
Customer Centricity Index:
Bloomberg + Salesforce
Designed the identity, iconography and microsite for the Customer Centricity Index (CCI). Salesforce and Bloomberg Media leveraged the Bloomberg Brand Health System—a proprietary, independent study that measures perceptions of 700+ companies—to determine which brands are viewed by C-suite professionals as today’s customer-centricity leaders.
Visual Identity | Iconography| Wireframes | Web | Logo
We See You At Mediabrands
Designed and art Directed the "We See You at Mediabrands" recruitment campaign in response to the shifting post-pandemic world. This strategic initiative highlights the unique culture and diverse opportunities at Mediabrands, using media expertise to attract and retain top talent, particularly from historically excluded groups. The innovative approach not only showcases the vibrant community within Mediabrands but also cements its position as a leader in the industry.
Design & Art Direction | Identity | Social
Motion | Web
Whitest Taino Alive
"Whitest Taíno Alive" is a hip-hop group from Santo Domingo that combines Spanglish rap with elements of 80s Dominican pop culture and modern slang. Named in homage to the indigenous Taíno people and inspired by The Whitest Boy Alive, I've had the privilege of designing their visual identity from the start, creating everything from logos and album covers to flyers and concert tickets. Additionally, I developed the lifestyle brand Choperia Fina, drawing inspiration from Dominican baseball culture to enhance the group's dynamic presence.
Visual Identity | Typography | Web | Art Direction | Social | Print
Presidente Black a Tap
Art direction and design of Presidente Black a Tap; a portable visual sound kit to promote Presidente Black beer. This product catered to electronic music scene and nightlife in the Dominican Republic, it was set a music venues bars all around town and the visuals were projected on site. I worked with sound designers Adelobo and animators at Moto Studio.
Art Direction | Motion
No Sea Tu Palomo Poster
Commissioned poster for my friends at Modafoca, a design studio in the Dominican Republic exhibited in the studios alumni gallery. I’ve had the pleasure and honor to work with throughout the years.
Poster Design | Typography
RAAD
Identity sysmtem for RAAD architects. The solution for this project comes from observing the patterns created by common brick layering systems combined with the graphic style used in floor plans. A simple, modern and flexible solution was achieved by limiting colors and typography.
Visual Identity
Whitest Taino Alive
For the launch of Jack Daniel’s in the Dominican Republic—a market dominated by rum and Scotch whisky—I designed an immersive experience that took advantage of Halloween. Celebrating Jack Daniel's 162-year legacy, I paired the event with two Dominican American performers and crafted a vintage horror film theme. I designed a series of movie titles featuring the artists' names and slogans, then composited these visuals using live VJ software to project them over the stage, creating a theatrical and immersive atmosphere that brought the event to life.
Visual Identity | Typography | Experiental | Art Direction
Bloomberg Impact Report
Spearheaded the design of Bloomberg's 2019 Impact Report, an interactive PDF crafted for stakeholders. Over the course of two months, I was responsible for designing infographics, typesetting the document, and creating compelling layouts. Additionally, I managed all revisions from stakeholders, ensuring the final product was both accurate and visually engaging.
Editorial | Typography | Web | Interactive
We Are All Equal
I was commissioned through the advertising agency KRANEO SCPF to design a poster for the YWCA's #standagainstracism campaign, featuring the slogan "NO HATE NO FEAR, WE'RE ALL EQUAL." I innovatively utilized the "=" glyph to represent both the word "NO" and the symbol for equality, ensuring the design effectively conveyed the campaign's message of inclusivity. The poster was crafted to be versatile across multiple platforms, from digital formats to print, adapting seamlessly to each medium to maximize impact.
Campaign
Bloomberg + Samsung Work Life Balance
Tasked with designing a sponsored article for the launch of Samsung's Note20 phone and S pen. The objective was to create a website that featured dynamic pacing, prominent callouts, and an abstract, immersive layout. This design approach was intended to enhance reader engagement and elevate the excitement surrounding the product release, ensuring that the article was not only informative but also visually compelling and interactive.
Web | Visual Identity
La Quincena
Developed a comprehensive brand identity that includes on-screen graphics, editorial design, and social media applications. This identity is anchored by a distinctive logotype and a single glyph mark, tailored for specific uses across various platforms. The main typeface, Publico Banner, was carefully selected to align with the channel's aesthetic, necessitating a custom redesign of the "Q" to achieve visual balance. Additionally, La Quincena compiles its investigative reporting quarterly, creating printed archives that further extend the brand's reach and impact. This design strategy not only enhances viewer engagement but also solidifies the channel’s presence in a competitive digital landscape.
Visual Identity | Art Direction | Motion
El Rack
Is a business specializing in renting clothing for films and photoshoots, priding itself on a tastefully curated yet neutral selection. The branding approach was to position and design El Rack as if it were a clothing line itself. This included creating a unique typographic logo that defines the brand's aesthetic. The lookbooks and website are designed to mirror a fashion magazine, showcasing the extensive and stylish wardrobe available for rent, enhancing the overall visual appeal and functionality of the brand.
Visual Identity | Art Direction
Virtus Magazine
Provided editorial design, art direction, infographics, and typesetting services for the Santo Domingo-based magazine, 'Virtus,' which delves into economics, politics, foreign affairs, and technology. To enhance the appeal of these complex topics, I incorporated illustrations with humanistic themes, complementing the intellectual value of the content with more abstract imagery. This approach not only made the articles more engaging but also visually enriched the overall presentation of the magazine.
Editorial | Art Direction | Infographics
Tolerance Poster
Tolerance is a traveling poster show lead by Mirko Illic, where prominent designers from around the world create a poster with the word Tolerance in their language. I was selected to represent the Dominican Republic as the show passed thru Chavon The School of Design. The concept for my poster the Tolerance should overcome nationalism.
Poster | Type
De Los Santo Leon Projection Mapping
Worked with the friends a Motostudio.tv
in the video projection mapping of the De Los Santo Leon wedding that took place in the Dominican Republic.
VJ | Experiential
Last Night a Hipster Saved My Life
Design lead and VJ for “Last Night a Hipster Saved My Life” mapped audio/video installation designed for the closing of the XXVI National Biennial of Visual Arts at the Museum of Modern Art in Santo Domingo
Experiential | Digital Art & Media
Mediabrands Content Studio Rebrand
Salesforce + Bloomberg: CCI
IPG Mediabrands Journey of Leadership
We See You at Mediabrands
Whitest Taino Alive
Jack Daniels - Mr. Jack's 162 Birthday
No Sea Tu Palomo Poster
Bloomberg Impact Report
RAAD
No Hate No Fear, We're All Equal
Bloomberg + Samsung: Work-Life Balance
La Quincena
El Rack
Virtus Magazine
Tolerance Poster
