Mediabrands Content Studio (MBCS), a dynamic part of IPG Mediabrands—the media and marketing solutions division of Interpublic Group—serves as a hub for innovative media-fueled content. MBCS excels in networking and enhancing Mediabrands' content and creative capabilities globally, by strategically merging new storytelling models with Mediabrands' global audience insights. It develops and creates a diverse range of content, including Original, Branded, Performance, and Campaign Content, and offers comprehensive entertainment solutions like media, talent, and production partnership development to significantly amplify brand growth.
In 2022, MBCS underwent a transformative rebranding, guided by the central concept of a frame—a frame that not only holds but also moves content, reflecting the dynamic and evolving nature of media. Overseeing all aspects of the design process, in collaboration with Convicts NYC, I have continued to uphold and evolve the visual identity of the brand. My role encompasses maintaining all visual aspects of the brand globally, crafting both internal and external communication pieces, ensuring a cohesive and impactful visual presentation across all platforms.
