El Rack

El Rack is business that thrives on renting clothes as wardrobe pieces for films and photoshoots. The pride themselves on their tasteful selection of pieces but yet neutral. The approach was the to position and design the brand as if it were a clothing line. A unique typographic logo would set off the general look and feel of the brand. Lookbooks and website are intended to look as a fashion magazine to showcase the clothes the company has to rent.