No Hate, No Fear, We’re All Equal

Commissioned through the advertising agency KRANEO SCPF, I designed a poster for the YWCA's #standagainstracism campaign featuring the powerful message, "NO HATE NO FEAR, WE'RE ALL EQUAL." In crafting the design, the "=" glyph to function both as the word "NO" and as the symbol for equality, embedding a dual meaning that reinforced the campaign's message. The design was conceptualized to be versatile, ensuring its effectiveness across various mediums, from digital platforms to print. Adhering to the principle that "less is more'“.