Brand identity, on screen graphics, editorial design and social media applications for ‘La Quincena"‘; a biweekly general interest news channel using youtube, instagram and twitter as their mediums. A quarterly compilation of its investigative reporting is compiled and printed for archival purposes. La Quincena translates to fortnight in english or a period of 14 to 15 days. A Logotype and a single glyph mark was created to be used in specific applications. Publico Banner is the main typeface of the identity. Considering that the “Q” of the font was not balanced, a new tail for the glyph was designed.
