RAAD

RAAD; Rodriguez Arismendy Arquitectura Diseño, an architectural studio based in Santo Domingo, Dominican Republic, commissioned me to design their visual identity. Drawing inspiration from the intricate patterns of common brick layering systems and the graphical style of architectural floor plans, I developed a clean, modern, and flexible identity solution. This design approach emphasized minimalism, utilizing a restrained color palette and carefully selected typography to reflect the studio's precision and contemporary aesthetic. This visual identity not only communicates RAAD's architectural philosophy but also enhances their professional image in a competitive market.