The "Mediabrands Journeys to Leadership" project is a global initiative by Mediabrands, aimed at fostering responsible and ethical leadership within the media industry during a time of unprecedented change. Through this program, historical leaders are celebrated and honored for their courageous and impactful journeys, inspiring current leaders to embrace their role in shaping media for good. The project features two captivating videos, a comprehensive coffee-table book that shares the wisdom and stories of iconic leaders throughout history, a series of posters displayed across the office providing awareness and a link to a minisite. In tribute to these leaders, conference rooms in Mediabrands' global headquarters are renamed to perpetuate their legacies of courage and hope. The project extends regionally, with adapted versions in various markets, while also inviting nominations of other influential leaders. Mediabrands reaffirms its unwavering commitment to responsible media practices, promoting positive change in the world and empowering individuals to make a lasting difference through their leadership.
